Hannah helps brands choose the right images and words.
Out of over 30,000 holiday rentals, Hannah merchandised top-ranking homes in Majorca, the Dominican Republic, Israel, and Sweden. She marketed the former residences of a British Prime Minister and a French King's mistress, and became Plum's #1 copywriter in September 2023.
Her merchandising role involved:
Curating the images to suit the brand's editorial visual style.
Writing exciting short-form copy in Plum's tone of voice for a range of homes.
Hand-picking highlights for each rental, based on individuality and location.
Hannah helped prepped the company's online launch before the brand became the UK's number one hair loss service. Creating SEO content for the sister salon Kitui.Wrote 800+ e-commerce product descriptions, guides, blog posts, and web pages
Prepped the company's online launch, becoming the UK's number one hair loss service. Conducted competitive market research. Wrote 800+ e-commerce product descriptions, guides, blog posts, and web pages