Dr. Foolsgold's Apothecary
Dr. Foolsgold's Apothecary was a satire installation piece which was created and exhibited in 2016. A group project at University of Sunderland by four collaborating illustrators and graphic designers, the project set out to parody old wives' tales and superstitions about health and beauty.
Common sayings were packaged into Art-Deco styled products, aiming to replicate the look and overall ambience of a vintage chemist shop that visitors could interact with.
Hannah illustrated stylised portraits for the satirical beauty products, she focused on typography and supported the other designers in their roles too.
Created by Hannah Rich, Jonny Keay, Katherine Hitchin and Ian Snelling.
We researched heavily into all aspects of the design and packaging. Everything on the labels; from the colours we chose, to the language we used to describe the ingredients and even the little geometric detailing was discussed and intentional. Even though it was a parody piece, we wanted it to look as authentic as possible.