Establishing an online presence is crucial these days. Every artist is expected to have their portfolio out in the open for the world to see, but how does anyone even find anything with so much being posted online? Well, last week, I thought it was time to learn about what SEO is and what I should be doing. As it turns it, it's all important stuff.
⟢ WHAT IS SEO? ⟣
SEO stands for search engine optimisation. That's a very technical term for how you get Google to like you. Google is programmed to determine whether your content is good or bad. A good SEO score means that anyone who is searching for you or for what you do is going to find your website quickly and easily.
Making your website SEO-friendly just means that more visitors will find your website. Imagine your website as a your shop and SEO as your shop front. Your shop might sell the best things in town but if your shop front needs a makeover, you're not going to get many visitors. Instead, you want a clean shop front which is easy to find, one that looks trustworthy and attractive to potential customers. If you keep polishing your sign and you put some pretty lights in the window, then Google will move your shop to a busier, better street in the city. That's what you want.
⟢ BECOMING SEO ⟣
Just like with hashtags on social media, it's really simple. Your content should include buzzwords and short phrases that are really relevant to what you do. These are called keywords. Unlike with hashtags, less is more.
See the image above? The Google preview should look familiar. Since this is what appears in the search results, it's crucial to get it right. The blue link is called a title tag, the green link is your website URL and the black text is your meta description. For your title tag and meta description, you need to use keywords to summarise everything you do in a few words. My green ticks mean that Google approves.
Keywords state who are you are, e.g. "illustrator". "portrait artist", where you are based, e.g. "North East", "Sunderland", and what you do, e.g. "private and commercial commissions". Your call-to-action is important too because it gives visitors a focus on what to do, e.g. "contact for a free quote". That's it. Just be clear, there's no need to dive into your CV just yet.
If you're like me and you're not into coding, and you've used a website builder to create your own website, then you're able to make every page and blog post SEO-friendly. I use Weebly but there's also Wix, WordPress and Squarespace to name a few and apparently they're all quite similar. With Weebly, you can make your pages SEO-friendly by going through your Blog Editor, into each page and into SEO Settings.
See the image above? Up until last week, everything on the left was blank. I didn't understand what information was supposed to go where and how much of it. But by following the pattern of the Google preview in the last image, you can edit your blue title tag link, your green page URL link and your black text meta description here. You also have meta keywords which are essentially just your hashtags. Whereas, last time I was writing for my website as a whole, this page is for a specific project in my portfolio. So, your descriptions change each and every time to suit the page or blog post.
⟢ TIPS & TRICKS ⟣
Improving your SEO score further can be tricky. Some website builders are better programmed than others for certain aspects of SEO-friendliness. Some things you can't just re-code yourself if you haven't got a clue what you're doing. But here are some easy things you can do to start improving your online presence.
A short custom domain name
If you're ready to buy your own domain name, that's great. Google approves. Google also thinks that the longer you have your domain name registered and renewed, the more trustworthy you are. Keep your online address short and sweet so people can remember how to find you.
Alt text on images
All of your images should have alt text descriptions for two reasons. Number one, computers can't see and they rely on text to decide what is good and bad. Missing descriptions mean that your images might as well be invisible to Google. That's bad, especially if you are an artist or your work is mostly visual. Number two, visually impaired visitors to your website rely on alt text for the context of images. Keep your descriptions to 150 characters maximum, including spaces.
Font size legibility
Make sure that your website's text is big enough to read on all devices. That's pretty self-explanatory. Your headers and titles should be bigger than your body text. Large text is trendy at the moment at about 16px but as long as it's comfortable to read, Google approves.
Use a contact form on your website. Don't type out your business email address and certainly don't publish your personal one. This encourages spam and Google is not a fan. I didn't know this, so I had an angry red cross for sharing my business email before switching to a contact form.
Link up the holy trinity of social media platforms, Facebook, Twitter and Instagram, to your website. If you don't have accounts on these platforms, consider signing up. Google and potential customers alike want businesses to brand themselves and engaging in social media marketing.
It's good to give credit where credit is due. Google wants to see you linking your website to other websites and vice versa. So, if anyone was to read this blog post and then link my website to their own, we would both be better off. The more links you build up over time, the more your online reach grows and the more your SEO score improves.
So, there you have it. I'm brand new to all of this too but I'm already seeing a rise in visitors to my website. If you're interested in finding out how I discovered out my SEO score for free, please leave a comment below. Let me know if you want me to share how I monitor my web traffic or if you'd like to see another post about SEO in the future. Be sure to hit like down below if you found this helpful and follow me on social media for regular art updates.
At long last! After high hopes, interrupting illnesses and weeks of waiting, I finally got to experience the Leonardo da Vinci exhibition in my hometown. Following a captivating lecture last month with Martin Clayton from the Royal Collection Trust at Windsor Castle, read my blog post here — I was expecting nothing short of amazement to see Da Vinci's works with my own eyes.
Sunderland Museum & Winter Gardens certainly did not disappoint. As Martin had explained, each of the twelve cities which are holding exhibitions to mark the 500 year anniversary of Leonardo da Vinci's death received a fair distribution of the drawings held by the Royal Collection Trust. Within the exhibition at Sunderland, you can see examples of Da Vinci's portraiture, his medical illustrations, his cartography commissions, botanical drawings, costume designs and his military interests. It's clear that a lot of thought had been put into how this display was curated. There's something for everybody.
The exhibition had a clear layout, showing a visual timeline of Da Vinci's life through his works. Each piece was accompanied by a wealth of information which naturally guided us around the room. My boyfriend and I were pleasantly surprised that the exhibition comfortably lasted its full duration of one hour. Although an hour was the allocated time slot which was stated on our tickets, the gallery itself isn't too big and there was no guided tour to fill up our time.
That being said, outside of the gallery, there was a seating area with a recorded video which explained Da Vinci's technical process and delved into the background information of what was on display. This was a good spot to wait and brush up on the facts before going in. Honestly, there was no real need for a guided tour. Our mid-afternoon booking had reached full capacity and the atmosphere was relaxed and informal with visitors meandering around the room, enjoying the exhibition at their own pace.
We were so taken aback by the actual size of Leonardo da Vinci's works. His handwriting was minute. It became more cramped and messy the further he got down the page which was so relatable. In a way, the subtleties of his doodles and the faint errors in his drawings were even more magnificent than the pieces which were worked up to full completion. In every piece of work, however, his genius still undoubtedly shines through.
One man brought a magnifying glass which was a brilliant idea that I highly recommend. Da Vinci's artworks are filled to the brim with the finest of details at a scale so tiny, we were just glad there was no rope to keep us at a distance. Whether you're an art enthusiast or just curious to see what all the fuss is about, this exhibition at Sunderland is a must-see if you're anywhere nearby. After all, it's not everyday you get so close to 500 year-old drawings from one of the most well-known artists in history.
For just £2.50, don't miss out. It's on until 6th May at Sunderland Museum & Winter Gardens.
Yesterday marked International Women's Day 2019 and women all over the globe were spending their time celebrating, loving, protesting and resisting. What made me decide to really get involved with International Women's Day 2019 was my commission for the North East Equality Awards 2018. My project celebrated 100 years since women in the UK first achieved the right to vote. Producing artwork which was socially aware like this made me feel proud. I knew I was saying something worthwhile with my creative voice. So, I got in touch with Katy from Hope Street Xchange and joined a line-up of charities and speakers for a morning of empowerment in my hometown. Katy requested that I draw Smart Works' new Royal Patron, Duchess Meghan, for the occasion. You can view all three of my poster designs here in my portfolio.
I was over the moon when Harpy magazine found me on Twitter after I tweeted my poster designs. On 2nd March, they released an article about my work for this event. Harpy is based in Leeds and is ran by women for women. One of the writers, Althaea, interviewed me and asked me some thought-provoking questions, including why I chose to include Emma Watson and Malala Yousafzai as part of my trio to showcase at Hope Street Xchange. I explained:
Collectively, I think that they do well to represent the current generation of women who are making a difference today. All three women come from varying backgrounds but they are working towards this common goal of equality. They are each leading many young girls by example and it is uplifting to see.
Althaea gave me and the event itself fantastic coverage and she wrote about my previous works too, including my pro-diversity FMP for university, Unite This Kingdom. Quite honestly, I could not have wished for a better report about what I was doing. If you want to see my interview responses and more, click here to read the article on Harpy.
This week, I had the misfortune of battling a heavy cold. So, I took the pressure out of a rushed morning with an 8:30AM start and I went to set up my display the evening beforehand. On 7th March, I met with Katy and I was finally able to put a face to the name after quite a bit of emailing. She gave me an ideal table space in the foyer, exactly where our break and networking would be held. I brought a stack of business cards as my display was guaranteed to have a lot of passing foot traffic. My illustrations stood proudly beside Sunderland Foodbank's donations stall and opposite Smart Works' clothing rack, where people would be able to donate ladies' workwear to disadvantaged women with job interviews. The Red Box Project was also there to take sanitary product donations and give them to girls in schools to combat period poverty.
On the day, I arrived bright and early for the conference and I was instantly hooked by the intimate personal stories of strong women. Many of the speakers had battled illnesses, left violent relationships, struggled through single motherhood, suffered with low self-esteem and overcame hardships which inspired to achieve big in education and employment. These women were highly accomplished while sharing vulnerable anecdotes which brought a few tears to the eyes of a diverse room, including men, as well as big rounds of applause. During the Q&A, all of the speakers were presented with beautiful bouquets of flowers and were asked to reiterate their main message for us all to take away from International Women's Day. Some of their positive responses included:
Spark FM were airing their Spark Breakfast radio show live from the event. It is available on Listen Again for a week. While I didn't strike up a conversation with the presenters, I did get a chance to chat with plenty of guests about my work during the refreshments break and lunch when many of my business cards were taken. A lovely bonus to the vibrant morning.
Did you know that International Women's Day has its roots in the United States? After New York held a Women's Day in 1909, it became an annual event the following year. It has touched many of our hearts since then. Here's to striving for an equal future and to wondering what may change in 2020. Until next year, ladies.